by Do you remember the last time you pulled a pen out of your bag and smiled at the cool logo? It’s funny how certain free things become things you need every day. Companies give out stress balls and coffee mugs in the hopes that you’ll think of them every time you squeeze one during a stressful meeting. These free gifts have a little bit of magic and a lot of psychology in them. Discover more.
No one wants another fridge magnet that winds up in the trash by accident. People like things they can use, like portable phone chargers and reusable bags. Who wants a keychain with a flashlight that only works for a week? Choose something that others will want to use. I once got a hat with a silly saying on it. I wore it as I worked on the leaky kitchen sink. My son took it for a costume party. It got people talking more than any digital ad could have hoped for.
The budget is the boss. Spending a lot of money on gadgets with laser engraving? Yes, people will look at you. But sometimes the budget is tighter than tiny jeans after Thanksgiving dinner. Stickers and pens aren’t fancy, but if you give them away at a local event, people will flock to the table like seagulls to a fallen lunch.
Let’s talk about logos. No one wants a logo that is blurry, just like no one wants burnt bread. Make sure the colors are bright, the branding is clear, and the motto doesn’t look like a horrible autocorrect mistake. Also, size matters. Calendars for your pocket? Useful for people who still write down their appointments. Big foam fingers? Good for sports events, but not so much for a conference room.
There is no one size that fits all. Kids really like slap bracelets. Business people want notebooks that are elegant. Runners might like water bottles or sweatbands more. Know your audience. If you don’t want to confuse everyone, don’t give out golf tees at a skateboard exhibition.
Sustainability is no longer just a trend. People are looking for more environmentally friendly choices. Bamboo pens are better than plastic ones. Recycled cotton bags are better than bags that are only used once. It’s a small gesture that indicates, “Hey, you care about more than just getting attention.”
Timing may make or destroy a promotional drive. If you throw a bunch of handouts at the wrong event, it’s a swing and a miss. Launching a new product? Start with fun snacks, customized napkins, or strange workplace toys. End of the year? Choose planners, calendars, or whatever else that makes you happy throughout tax season.
Feedback is helpful. Someone really likes the coffee cup you gave them? Take note of it. Did the phone wallet end up in your junk drawer? It’s probably time to trade it in for something new.
Lastly, keep in mind that a thoughtful gift lasts long after the event flags are down. Getting to know each other in a tiny, unforgettable way? That’s all there is to it.