by Let’s be honest: a logo notebook looks easy, but there’s a lot more to it than just putting a brand logo on the cover. That book you throw around in meetings? It turns out that it has more hidden superpowers than a Swiss Army knife. A crisp logo starring at you before your morning coffee even hits your veins is the best way to say “official.”
My friend once grabbed her branded notebook without thinking about it before a job interview. What do you think happened? The interviewer saw the logo and stated she liked the company. Suddenly, my buddy was talking about her experience instead of worrying about her résumé. The correct design helped her stand out.
A notebook with a logo on it isn’t just a notebook. It’s a factory for memories, a handshake, and a wink all in one. Give them out during a conference and watch as people rush to your booth. They could forget the PowerPoint, but that handy pad will always be in their tote bags. It operates as your silent salesperson long after the event is over.
Linen, leatherette, spiral-bound, and softcover are just a few of the materials and sizes that manufacturers use. You’ll witness hues that are crazier than an explosion in a paint store. What are Pantone colors? Why not? What are foil stamps? Do it. Don’t just stop at the cover; write a cool statement or set of values on the inner flap. Brand reinforcement with every turn of the page.
Think about it: templates that are the same versus designs that are out of the ordinary. Your team could work best on graph paper, or maybe lined pages help everyone keep their creative storms under check. Some people like pages that have been recycled to appeal to people who care about the environment. There is also a society that is obsessed with little notebooks. Secret spies, poets, and people who forget to buy groceries are finally all together.
I recall taking my kid’s branded notepad to make grocery lists. Someone asked me about the brand at the register, believing I worked there. Just like that, free PR. Who needs signs?
Don’t forget about giving gifts. Swag bags with notebooks with your logo on them? You could throw in stress balls, but everyone is utilizing those pads to doodle as they wait or plan out their dreams for next year. It’s a place to brainstorm or make the worst drawings in the world. Your logo is right there, soaking it all up like a loving puppy.
It can be hard to order. Changing file types, deciding between embossing and printing, and arguing about font size are all things that take up your time. Getting things correctly makes the difference between a job well done and a “do-it-yourself disaster.” Ask for samples or proofs if you can to avoid sorrow. If you make a mistake during printing, it will follow you around like a bad haircut.
These notebooks also make meetings less boring. They set a tone by giving them out at the door. People start off writing, drawing, or at least seeming like they’re interested. Maybe their minds wander, yet your brand keeps them company.
There is no magic spell that will make everything perfect. But these small volumes are quite powerful. With just ink, paper, and a little bit of imagination, your message can go far beyond the confines of your business.